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Vision & Mission

VISION
  1. To become the biggest and best company in Indonesia with respect to the sales and marketing of electronic, furniture, communication and automotive product by way of cash and credit installments.
  2. To establish Columbia as "The Center of Excellence".
  3. To sustain the company's existence from time to time as a national asset
MISSION
To improve the welfare of the stakeholders by means of:
  1. Increasing the company's net worth
  2. Improving the employees income and welfare
  3. Providing facilities to the public to enable them to enjoy the services and ownership of electronic, furniture, communication and automotive products by way of cash or credit installments (targeting 5 household = 1 customer)
  4. Improving the sales and profit of the suppliers
  5. Expanding job opportunities and developing the quality of human resources.
  6. Providing opportunities to financial institutions to achieve credit expansion by channeling funds to Columbia
  7. Optimizing the ability to gain clients and contributing to their welfare by way of facilitating them to enjoy easy credit services for electronic, furniture, communication and automotive products from Columbia
  8. Quality recruitment of quality employees and management system that possess a high level of well-being and have the potential to become leaders of the nation
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