
VISION
- To become the biggest and best company in Indonesia with respect to the sales and marketing of electronic, furniture, communication and automotive product by way of cash and credit installments.
- To establish Columbia as "The Center of Excellence".
- To sustain the company's existence from time to time as a national asset
MISSION
To improve the welfare of the stakeholders by means of:
- Increasing the company's net worth
- Improving the employees income and welfare
- Providing facilities to the public to enable them to enjoy the services and ownership of electronic, furniture, communication and automotive products by way of cash or credit installments (targeting 5 household = 1 customer)
- Improving the sales and profit of the suppliers
- Expanding job opportunities and developing the quality of human resources.
- Providing opportunities to financial institutions to achieve credit expansion by channeling funds to Columbia
- Optimizing the ability to gain clients and contributing to their welfare by way of facilitating them to enjoy easy credit services for electronic, furniture, communication and automotive products from Columbia
- Quality recruitment of quality employees and management system that possess a high level of well-being and have the potential to become leaders of the nation
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