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History
Since 1920
Started as a pharmacy & Chinese herb business in Medan, North Sumatra.

Since 1930
Became distributor of Royal Philips electronics of Holand.

1950
Business expansion to Jakarta.
Beside Philips, became distributor of various European Brand like Telefunken, Grundig, Graz of Germany.

1967
Entered music instrument & music school business.

1968
Became distributor of various Japanese Brands like Toshiba, National, Sharp, Sony, Sanyo, Akai, Sansui, Ubix, etc.

1974
Entered furniture business.

1977
Headquarter moved to Jakarta.

1982
Established COLUMBIA on 28 February 1982, as the pioneer for hire purchase business for consumer electronics & furniture.

1983
Developed the first private label for electronic and computer in Indonesia (Fujitec).



1984
Developed private label for furniture products (Fuji)

1988
Employees reached 3000

1994
Entered infomercial industry by establishing Indonesia's first TV shopping network (DRTV).

1995
Achieved 200 outlets.

1996
Established Sanken consumer electronics

1997
Employees increasing to 13.700 people.

1998
Monetary crisis paralyzed the regional & domestic business and Columbia was forced to downsize by closing showrooms, greatly reduced number of employees into 4.900 people.

2000
Employees increasing back to 9.500 level. Developed IT Mananagement system (ERP) with IBM (AS 400).

2003
Became the biggest fully owned retail chain store with 600 outlets throught Indonesia.

Established the biggest multi finance company for consumer electronic, furniture, telecommunication goods in terms of network coverage under name Sun Prima Finance.

2004
Columbia Quality Up nationwide program launched Implemented advanced financial ERP for multi-finance (Approva & Financore).



2005
Launched of private label NOZOMI motorcycle. Establish vehicle rental company - AUTO TRANS.



2006
Implemented Callisto - Oracle ERP for retail.


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